Alex Woodman | WebGL Engineer

What I Do

Services built for
the AI era

Every engagement combines creative vision with machine intelligence — the result is faster iteration, sharper messaging, and visuals that make people stop scrolling.

⬡

Creative Ads

AI-assisted ad creation across Facebook, Instagram, Google, and beyond. From copy to creative, I move fast without sacrificing brand voice or visual quality.

Meta AdsGoogleA/B TestingCopy

◈

Motion Graphics

Cinematic product demos, social reels, and brand animations built on a custom WebGPU engine. The kind of visuals that used to cost 10x more and take 10x longer.

WebGPU3DVideoReels

◉

Landing Pages

Conversion-optimized landing pages designed to load fast, look stunning, and actually sell. Built from scratch for maximum performance and brand alignment.

ConversionDesignDevAnalytics

◧

Social Growth

Content calendars, community engagement, and targeted campaigns that build real audiences. Proven across app launches, brand awareness, and e-commerce.

InstagramTwitter/XContentScheduling

⬟

AI Strategy

Custom ML models and AI workflows woven into your marketing stack. Predictive analytics, generative content pipelines, and automated reporting that compounds over time.

ML ModelsAutomationAnalyticsLLM

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Brand Identity

From logo systems to full visual guidelines, every brand asset is crafted with a trained eye for design — and then systematized so you can scale without losing cohesion.

LogoGuidelinesCanvaAdobe CC

Featured Work

Projects that
shipped

Motion Graphics·3D Engine

Stunts — Motion Editor

A WebGPU/WebGL motion graphics editor for high-impact video content. Cinematic product demos, social ads, and brand animations — without a professional studio.

Cinematic eased keyframes from mouse input with perspective effects
Custom 3D engine built on WebGPU/WebGL for powerful mockups
Generative keyframes that add craft automatically

View on GitHub →

Ads · Social · Web Site

Our Virtue — Site Launch

Full-funnel campaign driving thousands of app installs. Social community building paired with targeted ad spend across multiple platforms.

Thousands of app installs via paid + organic
Engaged community built across Instagram & Twitter
Localized ad creative in 10 languages

Visit Project →

Ads · Conversion · Web App

CommonPlace — Campaign

High-conversion ad campaigns paired with fast landing pages. Attractive creative backed by optimized funnels built to convert cold traffic.

Fast, high-converting landing page architecture
Multi-platform ad creative and copy
Iterative A/B testing framework

Visit Project →

Game Engine · WebGL

Entropy — Game Engine

Lightweight game engine targeting mobile and web with AAA-level visuals. Deferred rendering, procedural grass, and open-world landscape support.

Deferred rendering for complex, multi-light scenes
50k+ blade grass system with player interaction
Quadtree terrain for open-world scale

View on GitHub →

ML · Animation

CommonMotion 2D — ML Model

A VAE-LSTM architecture trained on in-house motion data that generates smooth UI animation paths — running on CPU with minimal RAM overhead.

Hyper-efficient VAE-LSTM architecture
Attention mechanism for data adherence
Binary package for easy app integration

View on GitHub →

Key Strengths

communication

Clear communication, reliable, and easy to collaborate with throughout projects

strategic

Contributes valuable architectural suggestions that improve long-term scalability

professional

Flexible, solid work ethic, and genuine curiosity about business context

trust

Consistently recommended for future work

Client Testimonials

Alex did a fantastic job picking up the auth flow work on ou...

Technical Leadership & Strategic Thinking

Alex did a fantastic job picking up the auth flow work on our React prototype and really took it to the next level. I had built the initial foundation, and he jumped in quickly, understood the structure, and added a lot of polish and functionality. He was easy to work with and was straightforward when explaining his thoughts. He also suggested transitioning from Firebase to a more suitable cloud platform for handling records and user accounts, which turned out to be a great call. His input there helped set us up for better scalability down the line. Super communicative, reliable, and clearly knows his stuff—would absolutely work with Alex again.

Technical Leadership & Strategic Thinking

Excellent worker. Alex was extraordinarily flexible and went...

Flexibility & Excellence

Excellent worker. Alex was extraordinarily flexible and went above and beyond the different asks put on him.

Flexibility & Excellence

Alex was fantastic. Would work with him again and recommend ...

Strong Recommendation

Alex was fantastic. Would work with him again and recommend him to anyone.

Strong Recommendation

Alex does great work and is very communicative.

Quality & Communication

Alex does great work and is very communicative.

Quality & Communication

Great human!

Character

Great human!

Character

Alex is a great guy to work with in the sense that we never ...

Professionalism & Reliability

Alex is a great guy to work with in the sense that we never had any issues we typically see with freelancers. Great solid work ethic, flexible to the needs of a startup and curious about the business. We'll hire Alex again and you should too.

Professionalism & Reliability

Alex is a good developer and is able to deliver quality work...

Dependability

Alex is a good developer and is able to deliver quality work on-time and on budget.

Dependability

About

Hi, I'm Alex

I'm a Grand Rapids-based graphics engineer, digital marketer, and ML practitioner. I've spent years building things from scratch — game engines, motion editors, ad campaigns, and ML models — and now I'm bringing that full-stack creative capability to one focused offering.

AlexTheGoodman exists because most agencies either design well or build well. I do both. My work bridges the gap between engineering and aesthetics, and AI amplifies every part of that process — from generative creative to predictive campaign analytics.

I work with startups, studios, and brands that want to move fast without compromising on craft. Every project gets the same obsessive attention to detail, whether it's a single ad or a full brand system.

WebGPU / WebGL / Vulkan

Rust · C++ · TypeScript

PyTorch / ML Modeling

Meta & Google Ads

Motion Graphics

Adobe CC / Canva

Conversion Optimization

Brand & Identity

Investment

Honest pricing,
clear scope

Choose a retainer for ongoing growth or a project rate for defined deliverables. All engagements include direct access — no account managers, no handoffs.

Monthly Retainer

Project-Based

Starter

$200

/ month · 3-month minimum

The Spark

Perfect for early-stage brands that need consistent, quality output without a full agency overhead.

2 ad creatives / month
8 social posts / month
Monthly analytics report
1 landing page (onboarding)
Async communication

Get Started

Growth

$500

/ month · 3-month minimum

The Engine

For growing brands that want serious output — ads, content, motion, and ongoing optimization working in concert.

6 ad creatives / month
16 social posts / month
1 motion graphic / month
Bi-weekly strategy calls
A/B testing & reporting
Campaign management included

Get Started

Scale

$800

/ month · 3-month minimum

The Studio

Full creative partnership. Custom ML workflows, high-end 3D visuals, and end-to-end campaign ownership.

Unlimited ad creative iterations
Custom motion graphics & video
3D product visualization
AI/ML pipeline integration
Weekly calls + Slack access
Full campaign management

Get Started

Creative

$300+

one-time · 5-10 day turnaround

Ad Package

A focused burst of ad creative — copy, visuals, and platform-optimized formats for a single campaign push.

3-5 ad variants (static & motion)
Platform-optimized sizing
Copy for each variant
1 revision round

Request Quote

Build

$600+

one-time · 2-3 week delivery

Landing Page

A conversion-focused landing page built from scratch — stunning design, fast code, analytics-ready from day one.

Custom design & development
Mobile-first, performance-optimized
Analytics & tracking setup
2 revision rounds
30-day post-launch support

Request Quote

Signature

$900+

one-time · 3-5 week delivery

Motion Production

High-end 3D motion graphics, product visualizations, or brand films. The kind of content that redefines how people perceive your brand.

Concept to final render
Custom 3D engine pipeline
Multiple format exports
Commercial usage rights
2 revision rounds

Request Quote

Questions

Common questions

What makes this "AI-first"?+

AI is woven into every part of the workflow — not as a shortcut, but as a force multiplier. From generative ad creative and copy variants to predictive analytics and custom ML models, the result is faster output, lower cost, and measurably better performance. You still get hand-crafted design and strategy; AI just removes the ceiling on how much I can do.

Do you work with early-stage startups?+

Absolutely. Some of the most interesting work happens at the early stage when brand identity is still forming and every dollar of ad spend has to work hard. The Starter retainer or a project-based engagement is a great fit for pre-Series A teams that want professional creative without a full in-house team.

How does communication work?+

You work directly with me — no account managers or handoffs. Depending on the plan, communication is async (Slack or email), with regular calls scheduled on retainer plans. I'm responsive and believe fast iteration beats perfect planning, so expect quick turnarounds on feedback and approvals.

What's your revision policy?+

Project-based work includes defined revision rounds (1-2 depending on scope). Retainer clients get ongoing iteration baked into the relationship — the model is continuous improvement, not discrete deliverables. If a creative isn't working, I pivot fast.

Can you handle ad management and spending?+

Yes. Growth and Scale retainers include campaign management — setup, targeting, budgeting, and ongoing optimization across Meta, Google, and other platforms. Ad spend budget is separate and billed directly through your account. I provide dashboards and regular reports so you always know exactly where your money is going.

Do you offer custom or enterprise scopes?+

Yes. If none of the listed tiers fit your situation — whether you need a bespoke ML pipeline, a large-scale interactive experience, or an extended multi-month engagement — reach out and describe what you're building. Custom scopes are quoted after a brief discovery call.

What industries do you serve?+

Primarily tech, SaaS, consumer apps, and creative brands. That said, good design and sharp strategy apply everywhere. If you have a product worth marketing, let's talk — I take projects based on fit and interesting scope, not strictly by vertical.

What do you need to get started?+

Fill out the contact form with your project type, timeline, and budget range. For retainer engagements I'll set up a 30-minute discovery call. For project work I can often turn around a scope and quote within 48 hours. The more context you give upfront, the faster I can move.

When AI speed
meets knowhow

Services built for
the AI era